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AFAC Annual Reports : 2011 Annual Report
National Children’s Awareness and Education Program In February 2010, AFAC in partnership with SES Agencies applied for funding through the Federal Attorney-General’s Department 2010 - 2011 National Emergency Management Projects, to deliver a program to educate children and their families about natural hazards. This application was successful and the program targeted to primary school aged children 5 -12, consisted of the following key elements: • 10 x 30 second television commercials in the form of safety stories based on the Li’L Larikkins characters created by Ettamogah • a paid national television advertising campaign running during prime time children’s viewing • a national PR and promotional program • a schools resource aligned to the national curriculum • website supporting the campaign. Editorial support for SES agencies and the Li’L Larikkins SES Natural Hazards Children’s Program also ran in highly rated children’s television programs ‘Toasted TV’ and ‘Totally Wild’. In addition AFAC and SES agencies supported the program through a national media launch with the Federal Attorney General, The Hon. Robert McClelland, negotiation of significant community service airtime (CSA) to supplement the paid advertising schedule, State/Territory based PR launches and activities linked to SES Awareness Week. The program was integrated into existing schools education programs by local SES units where possible. The DVD-ROM schools resource was a central part of the project and was developed by the Australian Children’s Television Foundation (ACTF). Both AFAC and ACTF developed a comprehensive promotions and communications program to support delivery of the schools resource kit to more than 8,000 primary schools throughout Australia. The school’s resource won the Best Primary Education Video Resource at the prestigious ATOM 2011 Awards. These awards, established and run by the Australian Teachers of Media (ATOM), recognise excellence in film, television and animation. Knowledge Web The AFAC Knowledge Web is a platform that provides new and existing members the opportunity to share their expertise, research and operations. All personnel of our member agencies are eligible to join the AFAC Knowledge Web. As membership to the Knowledge Web grows, so too increases the wealth of knowledge that enriches, educates and connects the AFAC community. Overall site traffic on the Knowledge Web has increased by 6% from the previous financial year and attracted just over 500 new members, bringing the total number of registered users to just under 2,500. Significant growth in users is projected for the upcoming financial year. During the year a significant investment was made to reorganise and upgrade the Knowledge Web. Redeveloped Content - Readability Project The Knowledge Web consists of numerous levels of drill-down information and research. All areas of the site have undergone a revision via the Readability Project, which makes the Knowledge Web easier to navigate and more intuitive to locate information. Internal links have been added throughout the site connecting related information. An assessment regarding current relevance, naming scheme and subject/site placement of all documents and information delivered by the Knowledge Web has also been completed. Pictured >> A video library is a new addition to the Knowledge Web and this feature will be fully developed in the coming year. New Search Engine A new search engine that significantly enhances a user’s ability to find what they’re looking for has also been developed. Funnelback search technology has been integrated across the site to provide users with the most effective tool for navigation and content location by using ‘contextual’ and ‘subjective’ tools that assist with any given search. A fully cleansed and re-worked application of metadata on the site’s pages and documents was also completed as part of the Readability Project. NATURAL HAZARD SNNNATATAUTUTRARARL HAAZZAAZAZ RRARA D S D S D AL HAAZAZA AZAZ RRARA D S D S D ALSCh illddrren’s Pro ro r ggr amNNATATANNA and communications program to support delivery of the and communications program to support delivery of the and communications program to support delivery of the and communications program to support delivery of the |17
2010 Annual Report